
The things that don’t get represented are calling your mother. The things that don’t get represented are things that will take 30 or 100 hours. On a regular calendar, things that get represented are meetings with other people. And imagine that you say that are some things that get represented on this calendar and some things that don’t. In an interview on the Unmistakable Creative, Dan said the following: Soon after they were acquired by Google and now much of what could be done with Timeful is integrated into the Google Calendar app. But that’s precisely what Dan Ariely and his team at Timeful set out to do when they started the company. The idea that a calendar could result in changing your behavior seems a bit far fetched. Using a calendar effectively can help you tap into the power of one focused hour a day. Given the role that time plays in our lives, it would make sense to focus on managing our time instead of our tasks.



The likelihood of me getting anything done goes up significantly when I put something on the calendar.

It’s a lesson I’ve learned over and over again in my own work. If there’s one pattern I’ve come across in dozens of articles, books I’ve read, and the 100’s of people that I’ve interviewed, it’s that the most prolific, productive and successful ones don’t depend on to-do lists, they depend on a calendar. Why Calendars are More Effective Than To Do Lists
